For nearly 20 years, WORKOUT ANYTIME has been raising the bar in the booming fitness industry. From its value-priced membership model that gives people 24/7 access to all WORKOUT ANYTIME gyms for just $15 a month to its state of the art equipment and facilities, the brand goes above and beyond to provide communities with an affordable solution to maintaining their health. And as health and fitness continue to become more of a priority for consumers across the country, WORKOUT ANYTIME is planning to capitalize on that growing demand.
Backed by a simple business model and strong support system, the brand is making an active effort to enter new communities at a rapid rate. Right now, WORKOUT ANYTIME boasts more than 120 locations. And with plans to continue opening up gyms in new target development markets throughout 2017, the brand is moving closer to passing the milestone 200-unit mark. That’s why it’s no surprise that WORKOUT ANYTIME has been recognized by Entrepreneur as one of the year’s top franchise opportunities.
“We’re incredibly honored to be included on Entrepreneur’s Franchise 500 list for the first time. We’re constantly working to improve our business model to help our local owners succeed, so it’s exciting to see that hard work recognized by a publication that serves as a critical validator for the entire franchising industry,” said Randy Trotter, WORKOUT ANYTIME’s senior vice president of development. “This ranking will help us continue to build on our strong momentum in 2017. Our system is already made up of top tier franchisees, and we’re looking forward to welcoming even more into our network in the months ahead.”
Making Entrepreneur’s annual Franchise 500 list is no easy feat. This year, the publication received more than 1,000 applications, which were all then ranked based on costs and fees, size and growth, support, brand strength and financial strength and stability. WORKOUT ANYTIME’s overall score stood out as one of the best, ultimately earning the 294th spot on Entrepreneur’s list.
WORKOUT ANYTIME makes an active effort to stand out in all five of those categories. From its affordable opportunity that enables prospective candidates to open up their own location for as little as $150,000 down—in addition to the brand’s third party financing and real estate assistance—to its growing network of supportive franchisees, WORKOUT ANYTIME goes above and beyond when it comes to setting its owners up for success.
“When my son and I were looking to open up our own fitness center, WORKOUT ANYTIME immediately stood out as the brand that we wanted to be a part of. It’s expanding at a fast pace, but it’s not overextending itself. The brand can still support every one of its franchisees,” said Bill Cesak, WORKOUT ANYTIME’s franchisee in Watkinsville, Georgia.
As WORKOUT ANYTIME continues to expand, that support system will only get stronger. Trotter says that the brand will continue to find new and innovative ways to improve its model as it breaks into new markets.
“Our existing franchisees and recognition by publications like Entrepreneur have proven that our model works. Now, it’s up to us to continue our tradition of staying ahead of the curve as we partner with more local owners in new cities,” said Trotter. “I’m confident that we’ll continue to see success in our expansion efforts. We’re making the most of the booming health and fitness trend, and our momentum has no sign of slowing down.”