WORKOUT ANYTIME, the leading 24-hour, seven-days-a-week fitness concept, is growing at record-breaking rates this year. The Atlanta-based health and wellness franchise, known for being extremely accessible to both its franchisees and its members, opened its 100th location in Bardstown, Kentucky on August 25, 2016.
The 100th gym opening marks a major milestone for the brand, as WORKOUT ANYTIME crosses the threshold of six-fold growth since 2011. The fitness franchise credits its impressive recent growth rate to its commitment to working with the highest quality real estate and business owners in the industry. WORKOUT ANYTIME only negotiates leases for its franchisees in locations with traffic flow proven to support a solid base of customers and ultimately see success.
“Everything we do on the corporate level is to point our franchisees in the right direction,” said Mark de Gorter, chief operating officer for WORKOUT ANYTIME. “That’s why we’re now able to celebrate the opening of our 100th gym. The WORKOUT ANYTIME model is unparalleled, and we’re using it to drive unprecedented growth in new markets across the country.”
WORKOUT ANYTIME’s 100th location is owned and operated by Trey Hornsby, a franchising expert and his wife, Tracey. Hornsby spent nearly 20 years working on the corporate side of Yum! Brands, Inc. before becoming a franchisee with Zoës Kitchen. He learned about WORKOUT ANYTIME’s strong ownership opportunity through a friend, and decided to invest in the brand because of his lifelong passion for fitness and the simplicity of the franchise’s proven business model.
“We’re seeing a lot of restaurant franchisees jumping into our business. That’s because WORKOUT ANYTIME offers entrepreneurs a low maintenance opportunity with a simple operations model that can’t be found anywhere else. We’re thrilled to have Trey and Tracey leading the charge at our 100th location. Having people of their caliber on our team opens the door for us to work with even more experienced franchisees in the future,” said Randy Trotter, WORKOUT ANYTIME’s senior vice president of development.
Crossing the 100-location mark is no easy task: less than one percent of franchisors make it to that milestone. But WORKOUT ANYTIME isn’t content to rest on its recent accomplishments. The fitness franchise is focused on moving forward and pushing expansion efforts to the next level as it surges through 2016. WORKOUT ANYTIME has already signed 20 new franchise partners since January and has opened one new gym every single week, on average, so far this year.
“We opened our first 100 locations at a record rate, but the second 100 will go even faster,” said de Gorter. “Now that we’ve reached this level, we have our sights set on the next milestone. The only difference this time around is that now we have an advantage: a strong and committed network of franchise partners to help support a growing number of potential customers and franchisees now familiar with our brand, and the quality it represents. Crossing this 100 location milestone, combined with our strong, growing reputation among potential customers, allows us to be even more strategic in our expansion efforts ahead.”