When Mike Mufarreh decided to break into the franchising industry, he did his due diligence. He knew what he wanted from an investment opportunity: an in-demand concept that offered minimal risk and the potential for very large returns. WORKOUT ANYTIME checked every box on his list, so he signed on to become the growing fitness brand’s area developer in Chicago.
Right away, Mufarreh started experiencing success. While other fitness concepts have completely oversaturated the Chicago market, the door is wide open for WORKOUT ANYTIME to make a name for itself throughout the city. That means franchisees who sign on to develop the brand in the area have the ability to cherry pick their location of choice, which can ultimately lead to more members and a bigger bottom line.
“When I first came across WORKOUT ANYTIME about three years ago, they were a small brand. But there was no doubt in my mind that they had the right concept—their simple model has allowed me to successfully open four of my own gyms while working a full time job,” said Mufarreh. “It’s been amazing to see the brand go from just a few gyms when I first invested to over one hundred now. There aren’t a lot of brands out there that can keep up with such an impressive expansion rate, which just goes to show that they really know what they’re doing.”
There are currently five WORKOUT ANYTIME gyms in Chicago. Four are owned and operated by Mufarreh, while the fifth is owned by one of the brand’s passionate franchisees. Mufarreh has been able to open that many gyms in such a short amount of time because business is booming—WORKOUT ANYTIME’s Chicagoland gyms are consistently packed. In fact, three of the city’s fitness centers have cracked the network’s top 15 performing locations list because of their density.
“It comes down to the fact that WORKOUT ANYTIME gives consumers exactly what they want in a gym. There isn’t an overwhelming need for frills like swimming pools and saunas—what really matters is access to state of the art fitness equipment at an affordable price,” said Mufarreh. “It’s an exciting time to be a part of the WORKOUT ANYTIME team. Business is fantastic right now, and we’re continuing to expand not just in Chicago, but across the entire country.”
With its flexible business model and low cost membership program, WORKOUT ANYTIME is attractive to both franchisees and consumers. That’s why the brand is positioned to take off in Chicago and beyond.
“The growth potential for WORKOUT ANYTIME in the Chicagoland area is limitless. Between the city’s demographics and the fitness industry’s growing popularity, the market is a gold mine,” said Randy Trotter, senior vice president of development for WORKOUT ANYTIME. “We’re excited to continue working with Mike, as well as any other new franchisees who join our system. This is the perfect time for entrepreneurs to get in on the ground floor of a brand that’s experiencing record breaking growth.”