The fitness segment of the franchising industry has never been more popular. As more consumers make exercise a part of their daily routines, demand for affordable, quality gyms is climbing at a rapid rate. That’s why the industry is becoming more crowded—more and more concepts are throwing their hats into the ring in an effort to capitalize on the rapidly growing trend. But even as competition heats up among brands in the fitness segment, there’s one franchise concept that’s proving it’s found the recipe for success: WORKOUT ANYTIME.
Backed by a simple business model that has the potential for a strong return on investment, WORKOUT ANYTIME is experiencing impressive growth. The brand ended the first half of ’17 with 30 percent more clubs in operation than the same period in ’16, and growth continues to accelerate. In the first two quarters of the year, WORKOUT ANYTIME sold 25 franchises, also outpacing its performance in the first half of 2016. The brand is now positioned to finalize at least 50 new deals in 2017, enabling WORKOUT ANYTIME to meet or exceed its goal of signing 50 new deals and opening up 50 new gyms before the year comes to a close.
“We’ve created the best model in the fitness franchising industry, and it’s clear that it’s resonating with business owners and consumers alike. That’s what continues to fuel WORKOUT ANYTIME’s expansion efforts—this is a concept that people are passionate about and want to be a part of,” said Randy Trotter, WORKOUT ANYTIME’s senior vice president of development. “We’re well on our way to the milestone 200-unit mark, and we’re excited to bring new franchisees on board and work with our existing owners to expand so we can make that goal a reality.”
It’s not rare for WORKOUT ANYTIME franchisees to expand within the system after opening up their first location—in fact, more than 73 percent of the brand’s owners operate multiple units. That’s because the brand’s model is incredibly easy to scale. Not only does WORKOUT ANYTIME boast a low initial investment that enables franchisees to open up a gym for as little as $175,000 down, the brand is also still ramping up development in key markets across the country. The brand isn’t oversaturating cities, giving aspiring entrepreneurs the opportunity to develop and own a market close to home.
“The fitness industry is in the middle of a rapid growth trend that isn’t expected to end anytime soon, and WORKOUT ANYTIME is perfectly positioned at the forefront of that growth curve.” said Trotter. Most fitness concepts have already sold out key markets, but we still have prime territories that are waiting for the right franchisee.”
WORKOUT ANYTIME’s impressive growth rate is powered by its passionate system of franchisees who are looking to introduce the high quality, low cost concept to their local communities. Starting at just $15 a month, members gain 24/7 access to all of the brand’s locations. And with more than 120 gyms currently operating across the country, it’s clear that WORKOUT ANYTIME’s simple business model and strong return on investment are standing out from the crowd.
“As word of our success and business ownership opportunity continues to spread across the country, we’re preparing for rapid and strategic growth. WORKOUT ANYTIME’s model has proven itself to be profitable in a wide variety of communities, and we’re looking forward to helping even more franchisees capitalize on the proven system that we have in place,” said Mark de Gorter, COO of WORKOUT ANYTIME. “We’ve been growing at over 30 percent annually for the past three years, and we’re confident that we’ll exceed our development goals in 2017, ultimately allowing us to experience another record-breaking year.”