After recently celebrating an important 100-store milestone, it’s clear that WORKOUT ANYTIME is much more than a successful franchise brand—it’s a brand with staying power. With convenience, quality and a top-notch—yet simple—business model, the 17-year-old fitness franchise is catching the attention of entrepreneurs all over the country.
Based in Atlanta, WORKOUT ANYTIME is a 24-hour, seven-day-a-week fitness concept. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was created to provide members with first-class fitness facilities at the lowest cost possible, while still delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of, “think big, keep it simple and do it with integrity,” WORKOUT ANYTIME has never wavered from that philosophy—even as it continues to grow nationwide. And that commitment isn’t going unnoticed—especially amongst multi-unit franchisees. In fact, more than 60 percent of the brand’s franchisees own multiple clubs.
“Year after year, WORKOUT ANYTIME has proved that the value-priced fitness model is the future of the fitness business, and a very profitable option for franchising,” said Randy Trotter, the vice president of development at WORKOUT ANYTIME. “Once potential owners start considering the fitness industry and do their research, becoming a WORKOUT ANYTIME franchisee is the clear choice. And that’s due, in large part, to our simple business model—it really lends itself to entrepreneurs interested in multi-unit ownership.”
Trotter is referring to the fact that WORKOUT ANYTIME’s system operates with low-overhead while also delivering high customer satisfaction. Clubs fit into a range of retail spaces, can be run by a tiny staff, and offer the best workout per square foot in the industry. Unprofitable amenities like pools, spas, gym courts, aerobics classes and childcare have been eliminated in favor of a $15 no-commitment price that keeps members onboard month after month. Franchisees can join WORKOUT ANYTIME with little or no experience in the fitness industry. Yet, turnkey systems, vendor agreements, equipment sourcing and leasing support makes it easy to get started and easy to succeed. The brand’s semi-absentee model also makes it easy for franchisees to invest in the brand and make key business decisions while simultaneously keeping other commitments.
For Steven Elliot, WORKOUT ANYTIME’s simple business model was one of the key reason why he decided to invest in the brand—again and again and again. After opening his first franchise with his business partner Scott James in Cleveland, Tennessee back in 2011, Elliot was so impressed by the brand that he decided to reinvest. Today, he runs seven franchises, which are spread across Alabama and Tennessee. He’s also an area developer for the brand in Alabama, helping to find prospective franchisees.
“I was very intrigued with the model’s simplicity and the growth potential—it seemed like the perfect fit for someone like me,” Elliot said. “I initially needed a business investment I could operate as a semi-absentee owner since I worked full time at another job as a physical therapist. This business model is very simple, has minimal moving parts, no inventory, only a few employees are required and it has great franchise support—and most people don’t realize the money that can be made in running a gym. WORKOUT ANYTIME is really the full package.”