Q&A With WORKOUT ANYTIME’s VP of Development, Randy Trotter
What about WORKOUT ANYTIME makes it unique within its industry?
WORKOUT ANYTIME is a “value priced” 24-hour health club. The WORKOUT ANYTIME system operates with low-overhead and delivers high customer satisfaction. Our clubs fit into a range of retail spaces, can be run by a small staff and offer the best workout per square foot in the industry. Unprofitable amenities like the pool, spa, courts, aerobics classes and childcare have been eliminated in favor of a $15 no-commitment price that keeps members onboard month after month after month. Stared in 1999 with over 200 signed franchises sold and 115 + units open in 17 States, WORKOUT ANYTIME is positioned at the forefront of a booming and growing industry.
What have been some of the brand's most important milestones over the past five years?
The opening of our 100th location was a major milestone for us as a brand. We opened up those first 100 locations at a record rate, but the second 100 will go even faster. Now that we’ve reached this level, we always have our sights set on the next milestone.
What plans does the brand have in the coming years?
2016 was a record year with 40% growth on new club openings. Our goal for 2017 is to sell 100 franchises and open 50 new units.
What does an ideal franchisee look like?
Our ideal franchisee has a management background with skills in sales and advertising. Currently we have pilots, insurance executives, pharmaceutical professionals, bankers, physical therapists and ex-military members working as our franchise owners. We also have entrepreneurs who owned food franchises (burgers and pizza), and others who owned everything from car washes to pest control companies.
Most of our owners also have corporate or business backgrounds, and are looking at franchising outside of the food business. They like the fact that we have no inventory (other than vending), and only require a small staff. Our ideal franchisee is also wiling to follow our proven system.
Why is WORKOUT ANYTIME a good investment?
WORKOUT ANYTIME is the best and most profitable model in the fitness space. Our Item 19 (2016 FDD) shows over 30% net profit on two of our corporate owned clubs. These clubs grossed over 887k in membership sales and personal training, dropping over 30% net profits to the bottom line.